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World Chess Championship 2012 (Press Release)

World Chess Championship 2012 Letter

Mark Glukhovsky is a press spokesman for the World Chess Championship match in Moscow for the Russian Chess Federation. Here is a letter about the World Championship match between Viswanathan Anand and Boris Gelfand saying that preparations are well under way, the official website will follow soon and giving contact details for journalists. Opening Ceremony 10th May 2012. Full text below.

Dear Chess Friends!

The official opening of the FIDE world chess championship match between the world champion Viswanathan Anand (India) and challenger Boris Gelfand (Israel) will take place in Moscow on 10 May 2012. The prize fund for the match is 2,550,000 dollars. I am writing to let you know that the preparations for this most important chess event have currently entered the concluding stage. The experience of the Russian Chess Federation, one of the organisers of the tournament, enables me to express my confidence that the match will take place at a high level of quality and will be one of the best sports events of the year.

At the same time, it will be a very unusual competition. As you no doubt know, the chess crown will be contested in one of the biggest national museums in Russia - the State Tretyakov Gallery. The idea of staging the tournament in the museum came from the sponsor of the match, the Russian entrepreneur Andrey Filatov, who believes that chess is not only a sport but also a part of world culture. In Mr Filatov's opinion, the synergy between chess and fine art is set to become an additional tool for popularising chess.

The State Tretyakov Gallery is one of the most unusual museums in the world. In the middle of the nineteenth century it began as the private domestic collection of the merchant Pavel Tretyakov, and in 1892 the collector made a gift of the collection of pictures, which by now had grown significantly, to the city of Moscow. Today the State Tretyakov Gallery's collection numbers more than 1,700 masterpieces and is one of the biggest collections of Russian art. It includes masterpieces of ancient Russian icon-painting, Russian realism, Impressionism, Avant-Garde, Socialist Realism and other schools of Russian art.

The contenders in the match were enthusiastic about this idea. Viswanathan Anand said he was "very glad to have the opportunity to play in Moscow: there is always a special chess atmosphere here". "Boris Gelfand and I have visited the tournament venue, the Tretyakov Gallery, and once again we were convinced that it's a very beautiful place. I have a very strong opponent and I'm expecting the match to prove interesting," said the world champion. Boris Gelfand in turn noted: "It's a great honour for me to play in Moscow. We played our first game against each other in 1989. Twenty-three years later, we'll be meeting again in May 2012." In the opinion of the challenger, chess is not simply a sport, it is an art. Perhaps being close to the pictures will enable them to play games that go down in chess history.

The combination of chess and painting will promote the use of new tools to popularise chess and to attract the attention of a new audience. During the traditional video relay on the Internet, which is visited by hundreds of thousands of viewers every day, the commentators and guests of the match will discuss not only the positions on the board but also the history of Russian culture. The in-house video relay, which has been improved over several years by the Russian Chess Federation at the Mikhail Tal Memorial, will move to a new level: for the first time it will be done in two languages - Russian and English - so that chess fans all over the world will be able to fully appreciate the level of the match and feel that they're at the centre of chess events.

I would like to make a special mention of the guests at the match. Those who have already agreed to be guests of honour of the tournament include the brilliant Russian musicians Nikolai Lugansky, Vadim Repin and Alexander Knyazev and other prominent cultural figures, writers, scholars and art critics. The Moscow match in 2012 will be a hymn to culture and to chess as an important part of world culture, and the attention of the public and the media will be focused on it. The best young chess players will come to the match from all over Russia, and they will be able not only to watch the play of today's outstanding chess players but also to become acquainted with Russia's cultural heritage. The Russian Chess Federation is organising for these children not only a chess programme but also a cultural and educational programme. It is also planned to include an extensive programme of educational events within the tournament.

I am sure that this world championship match will not be just another sports event. The match sponsor, the Russian businessman Andrey Filatov, sees cooperation with museums as a way of developing chess. An extremely experienced and successful entrepreneur, he is looking for the economic logic that can take chess to a new level.

Andrey Filatov's view is that at the beginning of the twentieth century chess developed thanks to resorts: the majority of competitions took place in small towns that became known throughout the world thanks to chess tournaments. In the new conditions that pertain today it is necessary to seek new economic tools which will give chess the opportunity to develop. The classic methods of sports marketing in chess are struggling, and chess players are not succeeding in attracting corporate sponsors on a large scale.

Mr Filatov believes that cooperation with world museums could open a new page in the history of chess. Museums are not only repositories of the masterpieces of human thought, but also complex economic institutions. Staging the world championship match in a museum is a great way to advertise the museum on a world scale. The match in one of Russia's biggest national museums will enable other museums and chess organisers to evaluate the advantages of such cooperation. If the first experience proves successful, it will give a new boost to the development of chess.

Irina Lebedeva, Director of the Tretyakov Gallery, noted during the press conference on the signing of the agreement to stage the match that the proposal by the Russian Chess Federation and the match sponsor Andrey Filatov is in line with the trend of development among modern museums. The modern museum is a meeting place for people with the most diverse interests. Mrs Lebedeva expressed the hope that the world championship chess match would generate additional interest among the public, including admirers of this most intellectual type of sport, in the State Tretyakov Gallery and Russian museum traditions.

There is less than two months to go before the start of the chess world championship match. We are planning to tell you more about the preparations for the match. If you have any questions or want to receive additional information about the match, its organisers and the accreditation system, please get in touch. We shall be happy to answer your questions!

Yours sincerely,

Mark Glukhovsky

Editor of 64 - Chess Review

Press spokesman of the world chess championship match for the Russian Chess Federation

Contact information for journalists: For accreditation, travel and accommodation details, please contact press officer of the Russian Chess Federation at FWCCM Mark Glukhovsky by e-mail m.gluhovsky@gmail.com, tel. +7 (915) 412-77-09 or his assistant Eteri Kublashvili by e-mail kublashvili@yandex.ru, tel. +7 (905) 791-76-51

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